On December 2019, Rob Leathern announced that he will be leaving his position as Facebook’s Director of Product Management. After several years of working with the social media giant, he will be joining Paul Reuters, a digital advertising and marketing company that focuses on creating personalized campaigns for its clients.
Who is Rob Leathern?
Rob Leathern is a well-known figure in the digital advertising world. Before joining Facebook, he was the founder and CEO of Optimal, a social media advertising platform. In 2013, Optimal was acquired by Brand Networks, and Leathern became the company’s Vice President of Product.
In 2017, Leathern joined Facebook as its Director of Product Management. His role involved managing the company’s ad products and overseeing the development of new advertising tools for businesses and marketers.
Why Did Rob Leathern Leave Facebook?
Leathern’s departure from Facebook came as a surprise to many in the industry. However, he stated in a tweet that it was “just time for something new.” He added that he was proud of the work he had done at Facebook and was excited about his future endeavors.
What is Paul Reuters?
Paul Reuters is a digital advertising and marketing company that offers a range of services to its clients. These services include personalized campaigns, data analysis, and optimization. The company prides itself on using data and technology to create effective advertising strategies that meet its clients’ specific needs.
What Will Rob Leathern’s Role Be at Paul Reuters?
Leathern will be joining Paul Reuters as its Chief Operating Officer. In this role, he will be responsible for overseeing the company’s day-to-day operations and helping to drive its growth and expansion.
What Does This Move Mean for the Digital Advertising Industry?
Leathern’s move to Paul Reuters is significant for the digital advertising industry. As a well-respected figure in the industry, his decision to leave Facebook and join a smaller, independent company like Paul Reuters is a sign that there is still room for innovation and growth outside of the major tech giants.
It also shows that there is a growing demand for personalized, data-driven advertising strategies that can help businesses connect with their customers in more meaningful ways.
What Does This Mean for Facebook?
Leathern’s departure from Facebook is a loss for the company. During his time there, he played a key role in developing the company’s advertising products and helping to drive its revenue growth.
However, Facebook is still one of the biggest players in the digital advertising industry and has a strong team in place to continue to innovate and evolve its products and services.
Conclusion
Rob Leathern’s move from Facebook to Paul Reuters is a significant development in the digital advertising industry. As a respected figure in the field, his decision to leave a major tech giant and join a smaller, independent company is a sign of the growing demand for personalized, data-driven advertising strategies.
It will be interesting to see how Leathern’s leadership will contribute to the growth and success of Paul Reuters in the coming years.
